Your business has grown. Your marketing needs to catch up.
Fractional marketing support for established businesses across Northern Ireland, Ireland and the UK without the full-time hire.
Trusted by established service businesses
You're great at what you do, but somehow you've become the marketing department too.
- You don't have a clear marketing strategy
- Social media is hit or miss
- There's no time to plan or be consistent
- Ads feel like a waste of money
- You're not sure what's actually working
- You need someone you can trust
It's time to hand it over to someone who lives and breathes marketing.
I become your marketing partner so you can focus on running your business.
STRATEGY
Clear marketing strategy aligned to your business goals.
CONTENT
Done-for-you content that connects and converts.
EMAIL MARKETING
Emails that nurture, engage and drive action.
PAID ADVERTISING
Meta Ads that are strategic, targeted and results-driven.
TEAM DIRECTION
I lead your team or VA so everything runs smoothly.
REPORTING
Clear reporting so you know what's working and why.
SOCIAL MEDIA MANAGEMENT
I create and post quality content
INFLUENCER MANAGEMENT
I look after outreach and logistics
Hi, I'm Zara.
I’m a marketing consultant, strategist and founder of Bossy Business Management. I work with business owners who’ve reached that stage where doing everything themselves just isn’t working anymore.
As your business grows, so does the list of things competing for your attention. And when it comes to marketing, the challenge usually comes down to three things: time, knowledge and resource.
You don’t have the time to consistently market the business yourself. You don’t necessarily have the in-house marketing knowledge to know what you should be focusing on. And hiring a full-time marketing team isn’t always the right move financially.
That’s where I come in.
I take the time to understand your business properly what you do, who you want to reach, where you want the business to go and how you want people to feel when they come across your brand.
Together, we define your positioning, tone of voice and brand personality, and get clear on what you actually want to be known for. From there, we turn it into a marketing strategy that makes sense for your business, your audience and your goals.
But strategy is only part of it.
I don’t want to hand you another document full of things you should be doing and leave you to find the time to implement it. Depending on the support you need, I can do it for you, do it with you, or teach you to do it yourself.
Because growing your business shouldn’t mean thinking about your next Instagram post while you’re picking the kids up from school, opening the laptop again after dinner or constantly feeling like your marketing is the thing you never quite get around to.
Your marketing should keep moving, even when you’re busy running the business.
And when I’m not working with my clients? I’m building Bossy Studios, hosting the Bossy Business Podcast, developing the next Bossy idea, and, of course, running after my own children too.
I understand what it means to grow a business alongside a very full life. And that’s a big part of why Bossy exists.
"WHAT CAN I SAY ABOUT ZARA. SHE IS THE MOST ENTHUSIASTIC WOMAN IN HER JOB. WE LOVED HAVING HER FOR SOCIAL MEDIA HELP AND VIDEOS. SHE LOVES WHAT SHE DOES IS PASSIONATE AND ACUTALLY WANTS YOU TO SUCCEED. I WISH I HAD HER ENERGY AND VISIONS."
"IF YOU HAVE NEVER TRIED HAVING THIS KIND OF SUPPORT I HIGHLY RECOMMEND GETTING IT. SHE GIVE ME LOTS OF TIPS THAT HAS GOT MY SOCIAL MEDIA OF THE GROUND."
"WE EMPLOYED ZARA FROM BOSSY MANAGEMENT & CONSULTING TO PROMOTE THE ARDS PENINSULA BUSINESS AWARDS FOR 2025."
"THROUGHOUT THIS PROCESS WE FOUND ZARA TO BE TOTALLY PROFESSIONAL. FROM PLANNING CAMPAIGNS AND DELIVERING IN DIFFERENT MEDIA CHANNELS.
"THE AWARDS HAVE BEEN REGARDED AS A TOTAL SUCCESS AND PARTLY DUE TO ZARA’S HARD WORK AND DILIGENCE."
"WE WERE SO IMPRESSED WITH ZARA’S ABILITY WE HAVE NOW APPOINTED HER TO THE BOARD OF NEWTOWNARDS CHAMBER OF TRADE."
Simple. Strategic. Effective.
DISCOVERY CALL
We chat about your business challenges and goals.
STRATEGY & PLAN
I create a clear plan tailored to your business.
EXECUTION
I get to work (or lead your team) to implement with focus
GROWTH & OPTIMISE
We review, refine and scale what's working.