Your Marketing Doesn't Have to
Be Your Job.
Northern Ireland marketing consultant providing fractional marketing support for growing businesses across Ireland and the UK.
Meet Zara
The person who gets your business AND your marketing.
I’m Zara McMurran, founder of Bossy Business Management and a fractional marketing consultant working with businesses across Northern Ireland, Ireland and the UK.
I work with established and growing businesses that know marketing matters but don’t necessarily need or want a full-time Head of Marketing.
Instead, I become part of the business.
I get to understand what you’re selling, who you’re selling it to, where the business is heading and what’s currently getting in the way. Then we build your marketing around your actual business goals not trends, vanity metrics or posting for the sake of posting.
I’ve worked across a really varied mix of industries, including healthcare, fitness and wellness, education and training, retail, hospitality, events, professional services, construction and trades, charities and community organisations.
And that’s something I genuinely love about what I do.
One day I can be working on a campaign to fill a training course, the next looking at how to drive footfall into a retail business, building a Meta Ads campaign to generate bookings or sitting with a business owner working out why their marketing isn’t turning into enquiries.
Because the industry might change, but good marketing still comes back to the same things:
Who are we trying to reach? Why should they care? And what do we want them to do next?
Sometimes that means taking things off your plate.
Sometimes it means challenging an idea.
Sometimes it means spotting an opportunity you’re too close to the business to see.
And sometimes it means finally bringing some structure to all the marketing activity that’s already happening.
Think of me as the marketing person in your corner someone who gets to know your business, sees the bigger picture and helps turn that into a marketing plan that actually makes sense.
I’m also a wife and mum, so I get the juggle and I’ve built my business around helping other entrepreneurs create space to focus on what matters most. I’m all about strategy with heart, content with purpose, and helping you actually enjoy running your business again.
Marketing support built around your business.
Working with me
01. Let's have a chat It starts with a discovery call. We'll chat about your business, what's happening with your marketing right now, what's working (and what's definitely not), where you want to get to and what kind of support you're looking for. It's also a chance to make sure we're a good fit for each other.
02. I'll recommend the right support
You don't need to come to me knowing exactly which package you need.
Once I understand the business, I'll recommend what I think will actually help whether that's mentoring, a standalone strategy, Meta Ads or more hands-on fractional marketing support.
You'll then receive a clear proposal outlining what we'll work on together and the investment involved.
03. We get properly stuck into your business. Once you're ready to go, well kick things off with onboarding and a deeper strategy session.
This is where I get under the bonnet of the business, your goals, customers, clientbase, offers, previous marketing, competitors, what's coming up and where the opportunities might be. From there we build a plan
04. Then we get to work. This will look differently depending on the support you've chosen. I might be leading your marketing strategy, planning campaigns, managing Meta Ads, working with your team, developing content direction or helping you make better marketing decisions. Whatever we are doing, you'll know what we're focusing on and why.
Marketing Services
AD HOC
SERVICES
Businesses I've worked with
Why bring in fractional marketing support?
You know your business inside out. But when you’re busy actually running it, marketing can very quickly become the thing that gets squeezed in when there’s time.
And sometimes, it’s not about time at all. You might already have someone creating content or helping with social media — but who’s looking at the bigger picture?
That’s where I come in.
As your fractional marketing support, I get properly involved in your business. I look at what you’re selling, who you’re trying to reach, what’s coming up, where your leads are coming from and what your marketing actually needs to achieve.
Then we build a plan around it.
That could mean overseeing your marketing strategy, planning campaigns, managing Meta Ads, looking at your customer journey, developing your content direction or working alongside the people already in your team.
You get the thinking, direction and support of having a marketing person in your business without the cost or commitment of hiring someone full-time.
Because you don’t necessarily need to do more marketing.
You need someone making sure the marketing you’re doing has a point.
Recent Blog Posts
The Why Behind My Business
Starting my business was more than just a career move; it was about making a difference. I knew that through my skills and experience, I
